Evaluation - Target Audience

Teenage boys and young males are our typical target audience for action films like ours however we would like to attract a male audience of all ages. Our film would appeal this type of audience as the conventions of the genre my group and I have chosen is full of violence and weapons, which is typically preferred by a male audience as they can escape from reality pretended to be the protagonist of the film and save the day. As we are trying to attract a younger male audience the main methods of promotion we may use are viral marketing and through social networking sites. Not only are these are the cheapest and easiest ways to promote your film but this is how the large amount of our target audience will find out about our film as teenage boys and young males are always using things like facebook, twitter and youtube. By using these things to share with them they will be able to see our advertisement and share it with their friends so even more people see it. Due to the target audience being quite young its likely they would shop in more fashionable stores as they want to be looking good. Our character is using a slim black suit which is trendy and the same as to what the target audience would have. This makes them feel more connected with the character and more ingredient in the film. Its conventional teenage boys and young adults to like fast pace heavy music for example rock, rap and electronic music just like our action film will be fast paced and exciting. We show this in the opening two minutes in the case scene.